Podcast: Play in new window | Download

Coffee Talk with Linda Woods of PartnerCentric.com

Listen as James Martell, a successful affiliate marketer, natural search expert and the President of Net Guides Publishing Inc., sits down with Linda Woods, President of PartnerCentric Inc., to discuss their shared passion for teaching people how to succeed with affiliate programs.

Woods, who has worked for Commission Junction teaching merchants how to better support affiliates and affiliates how to make more money, and then as a consultant for Cowabunga, finally branched out of her own and started PartnerCentric, the Net’s most successful affiliate marketing consultant team.

In this Coffee Talk edition, Woods shares her insights into the industry and talks to Martell about her unique sales philosophies, tracking programs, and the relationship between merchants and affiliates.

The two also candidly discuss the two kinds of websites, which Woods calls 1) “About Something” sites, which she says provide content; and 2) “Sell Something” sites, which she says are commerce-based and how combining the two creates a real win-win situation for merchants and affiliate partners alike.

Such philosophies have catapulted Woods and PartnerCentric to astounding online success, with PartnerCentric revenues growing 200-300% per year under Woods direction. And, this already jaw-dropping figure is on track to more than double in 2006.

Woods says the name of the game is traffic, which she says is “far more sophisticated” than “just links” and she and Martell talk openly about generating traffic and offer some great advice for affiliate marketers, merchants, and other online business owners alike.

So grab your cup of java and join in. This edition of James Martell’s Coffee Talk is one you simply cannot afford to miss!