Coffee Talk Interview #20 – Need Help Nailing Down a Site Topic that’s Right For You — One that Will be Fun and Profitable? Need Help Generating Ideas that Will Make You Money?
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Coffee Talk with Greg Shepard from AffiliateTraction.com
Most affiliate marketers struggle with pinpointing a topic for their website, oftentimes overwhelmed by the countless choices or just confused about what makes a topic a good one. Yet, this important first step really sets the tone for your online success, making it imperative that you do your research here and choose a topic that you can work with for many years to come.
And, as you’re about to hear, the truth is that choosing a topic for your website doesn’t have to be a trying process. That’s because everything you need to consider (and avoid) is detailed in this Coffee Talk, which features former affiliate marketer Greg Shepherd, who now serves as President and CEO of NetTraction, a full-service performance-marketing agency (that drives affiliate marketers like you to the best independent programs and networks, and assists in website design, and in other areas most affiliate marketers need assistance) and accomplished affiliate marketer, author, speaker and teacher James Martell.
The two bring together a wealth of experience and success and help you choose a website topic that will be fun and appropriately challenging, while working to bring in the long-term profits you are looking for.
As a seasoned Internet marketer, Greg admits that choosing a topic is tough for any Webmaster, adding that “It’s hard to see the forest through the trees when you’re looking at your own website.”
This explains why he explains step-by-step how he and other Webmasters he partners with choose topics and then consistently achieve outstanding results.
You can also count on this engaging conversation with Greg and James to help you determine what size website you should build and even if building multiple sites is something that’s right for you.
Greg also tells his top do’s and don’ts when t comes to choosing a topic, stressing the importance of “not over-thinking the whole process.”
As James’ mom use to say, 90% of the things people worry about never come to pass, so set the worry aside, dig-in and use the information in this Coffee Talk to help you really nail down a site topic that’s going to perform.
Other words of wisdom shared in this Coffee Talk: Don’t chase topics that are trendy or “hot” because by the time you get your site up and running, the market for this topic may very well be gone. Instead, Greg and James advise you to choose a topic that you already know or are familiar with.
Additionally, James’ looks back to his popular Affiliate Marketers Handbook and online BootCamp, where he finds the following advice on choosing a topic, telling listeners to ask themselves these questions:
- Am I interested in this topic?
- Are there any advertisers for this topic?
- Can I build a strong keyword list for this topic?
- How good is the creative provided by the merchant for this topic?
- How generous is the merchant’s program?
- Is it a subject I am familiar with?
And here’s seven more questions Greg and James say you should consider when working to nail down a topic for your website:
- What skills do you bring to the table?
- Are you willing to go back to school for the next 12-14 months to learn how to do this properly?
- How much time do you have to allocate to this business?
- What resources do you have you can pull from?
- What are your income goals?
- What are you really interested in?
- What do you look for when selecting a merchant?
Best of all, they help you answer these questions in this edition of Coffee Talk and show you that, with discipline, drive, focus and enthusiasm, choosing a topic and succeeding on the Net can be exciting, rewarding and fun.
Greg also says that key to any Webmaster’s success is the ability to recognize an opportunity within the things you already see every day, and nurturing the creativity needed to make that happen.
So get ready, set, go, you’re about to take the ever-important first step in online success with these two professionals as your guide, navigating you through the topic-choosing process and helping you clear this hurdle once and for all!
And if you are…
Ready To Get Serious About Affiliate Marketing?
If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs — I invite you to check out my Affiliate Marketers SUPER BootCamp Homestudy Program.
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