Coffee Talk with Joe Chapius: Using Video to Increase Conversion

Coffee Talk Interview #17 – Learn How to Use Video on Your Website to Increase Your Conversion Rate and Your Profits from Coffee Talk Guest and Video Expert Joe Chapius, of WebVideoZone.com

by James Martell on Wednesday, April 16th, 2008 | No Comments

Podcast: Play in new window | Download (Duration: 1:19:57 — 18.3MB) | Embed

Coffee Talk with Joe Chapius from WebVideoZone.com

Joe Chapius got his start on the Net back in 1996 (during the “pioneer days,” as James calls it) and jokingly recalls his first $13 check as an affiliate marketer. Recognizing early on the power of the online world and the vast opportunities available, Joe tells James in this Coffee Talk interview how he went from affiliate marketing to creating WebVideoZone.com, an efficient, affordable tool that you can use to edit, host and add videos to your website.

Joe and James discuss the many uses of videos and exactly why web video has become so wildly popular recently with YouTube becoming a household name overnight. (You may recall that YouTube was recently purchased by Google for a jaw-dropping $1.7 billion, confirming the fact that the brains behind Google certainly see the unlimited potential video brings to the Net).

As James asks in this Coffee Talk edition, if a picture is worth 1,000 words, what’s a two-minute video worth?

Listeners will also learn the purpose behind adding video to a website, which Joe says is “to get results or to help you accomplish something,” such as selling, capturing email addresses or educating your site’s visitors.

“Start out with result or goal in mind,” Joe advises Webmasters who are considering using videos to bump-up their conversion rates.

Joe also tells how he climbed the learning curve associated with video editing and provides details on his favorite video editing software (which retails for under $120 or as low as $80-$90 on eBay).

“This doesn’t have to be a Hollywood production,” he says. In fact, as James points out, you can rely on a neighborhood teen, local college kid, colleague, spouse or friend to shoot a simple five-minute video that you can easily edit to two-minute professional quality and upload to your website using Joe’s services — all with the quick click of your mouse.

Joe talks about a friend of his that recently added video to his site, which was nothing more than a quick site tour, and his conversion rate jumped 30% in a few short days!

You will also learn what Joe recommends you include in your video to ensure your audience is engaged and even what to do after you have used your video to grab (and hold) their attention.

Then Joe shares with James his best tips and resources for video camera buying, explains why you want to buy a mini DVD, 3CCD camera (which has to do with way images are recorded on camera, overall quality, etc.) that includes camera plug-in microphone jacks, and why you should make sure your camera has the ability to override automatic settings (allowing you to control the shot).

As you’re about to learn, all of this is really is a no-brainer. Best of all, you can quickly and easily tackle this project yourself once armed with the information from this Coffee Talk interview.

For instance, you will learn how you can download video to your computer via a firewire connection/cable by simply connecting your camera to your computer, how to import video onto your computer, what you need to edit the video, to add titles, colors, text, etc.

Joe also tells James how to get videos into one of the handful of formats acceptable for the Web, and shares insider’s information on what format he uses, what format Google uses, and even what format YouTube uses.

Want to keep it really easy? You can use Joe’s Big 3 package to:

Convert and upload your videos
Host your videos
And provide you with a video player for your website

In fact, all you have to do is press a button to upload your videos from your computer to your site, automatically converting your video to the right format for you, then creating a player to play it, allowing you to customize color, size, what appears in the player before your video starts, add logos, etc.

The result: a professional-looking, branded video customized for your unique target audience and one you can count on to impress your site’s visitors every time.

And if you are…

Ready To Get Serious About Affiliate Marketing?

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