Lisa Riolo: How To Negotiate Bigger Commissions With Advertisers

Coffee Talk Interview #54 – Negotiate Big Commissions, Get On the “Ins” with Top Advertisers, Grow Your Own Affiliate Program with Tips And Strategies from Lisa Riolo, Co-Founder Of Impact Radius And A True Industry Pioneer – Part 1 of 2

by James Martell on Friday, May 21st, 2010 | No Comments

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Coffee Talk with Lisa Riolo, Co-Founder of ImpactRadius.com

James Martell, President of Net Guides Publishing Inc., has been a successful affiliate and affiliate trainer since “The Caveman Days” of internet marketing. He’s seen it grow and change and knows that some of the things that held true back then are just as important today. He discusses this with Lisa Riolo in this edition of Coffee Talk. She’s was one of the women who literally help mold the affiliate marketing industry into what it is today.

Now one of the founders of Impact Radius, a hybrid next-generation affiliate network for on and offline performance based marketing, she was Commission Junction’s Vice President of Business Development from 2001 to 2006. Drawing on her experience, she explains how “everything old is new again.” Now more than ever creating a successful affiliate business (for both affiliate publishers and advertisers) is about driving qualified customers via the creation of great, meaningful content not just mindless traffic.

From this starting point, Lisa explains to James:

How you can learn to negotiate better commission rates with your advertisers
How to get accepted into “hot” or profitable affiliate programs (Hint: don’t let rejection get you down!)
How to overcome the Chicken vs. Egg phenomenon when you’re trying to lure a potential advertiser to your new website or even website idea
How to showcase the value you bring to any advertiser—even if your even if your sales figures are smaller than the big boys
How—if you’re an advertiser—you can build a profitable commission based sales force without sacrificing your brand’s “image”—and how to avoid the pitfalls
Why every business should consider performance-based marketing—even ones that don’t fit the traditional “model”

She also chats with James and tells him how his tactics—even when he was just beginning in the business—caused her to sit up and take notice of his efforts before she’d ever met him.

This is really an exciting look at affiliate marketing from its early years right on through the fast-paced and extremely lucrative times we’re living in today from two industry experts. Lisa is truly one of affiliate marketing’s most knowledgeable resources and James is thrilled to bring her to you. All you have to do is listen in.

And if you are…

Ready To Get Serious About Affiliate Marketing?

If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs — I invite you to check out my Affiliate Marketers SUPER BootCamp Homestudy Program.

Best Regards,