Coffee Talk with Greg Shepard: How to Increase Conversion Rates

Coffee Talk Interview #19 – Hit Your Online Goals Faster Than You Thought Possible by Improving Your Sites’ Conversion Rates

by James Martell on Wednesday, May 7th, 2008 | No Comments

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Coffee Talk with Greg Shepard from AffiliateTraction.com

This Coffee Talk with Greg Shepherd, President and CEO of NetTraction, a full-service performance-marketing agency, and James Martell, online publisher, author, instructor and speaker, is sure to be a favorite, as the two online successes tell you how to get additional revenue from your website.

Perfect for webmasters of every level, listen as Greg, who boasts more than 17 years of successful business development and who has worked with notable clients such as Skechers Shoes, Auto Zone, CFO.com, Printing for Less, talks openly from his Santa Cruz CA home with James about how he and his team increased conversion rates for clients 400%-900%, which he determined by testing the pages he and his team created against those that were previously on the client’s sites.

To achieve like results, Greg says that there are ways to your structure your site’s pages and its content, which he talks more about in this edition of Coffee Talk.

He and James also talk about how confusing some of the industry jargon can be for newbies, especially as it relates to conversion rates, and share listeners about some of the more popular acronyms, such as:

CTR (Click-Thru Rate), which actually refers to the number of people who click on a site’s “creative” (such as a Google banner ad), which then directs them to a landing page, from which they proceed through to the buying process or filling out a lead form.
CPC (Cost-Per-Click, also known as PPC or Pay-Per Click), which refers to the amount of money a click from a potential customer costs a Webmaster.
CPT (Cost Per Thousand impressions), which refers to the cost incurred by a Webmaster for 1,000 impressions, which differs from actual clicks because the impressions are based on the number of times the ad or creative is seen.

Greg explains these in great detail and even how CPTs are among the top 10 mistakes webmasters make when trying to convert more traffic.

Want to know more about this common, potentially crippling mistake and the other nine common mistakes that even the most experienced Webmasters make? Greg tells James and listeners about these and more in this revealing Coffee Talk, so listen in today and hear everything you need to know to start converting more of your site’s traffic tomorrow.

And if you are…

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