If You Don’t Tweet You Should

Twitter is everywhere. While you’ve no doubt heard of it, you can’t fully appreciate its capabilities until you’ve given it a try.

Twitter keeps people connected to family, friends, and a target audience using a real-time micro-blog. By signing up for a free Twitter account, you can keep your clients up-to-date on progress and events within your business.

With millions of “Tweeters” hopping on board with the social networking tool, it’s no wonder Twitter is causing so much buzz. Even celebrities are sending “Tweets”, making fans a part of their daily lives like never before.

I remember thinking Twitter would become something big when I saw it on CNN, where reporters such as Rick Sanchez  and Anderson Cooper were using it to send instant news updates. Little did some people realize, the networking tool had already gained recognition in the Internet marketing world.

It’s everywhere you look. While watching The Ellen DeGeneres Show a few weeks ago, the host made reference to her Twitter followers. Similarly, Oprah unveiled her first “Tweet” live on her show just one week later.

Twitter has now found its way to Larry King, who is promoting his new address to fans. U.S.-based airline Jet Blue is even using Twitter to send flight schedule updates to passengers.

It looks like Twitter is more than just a fad, with The Huffington Post recently announcing that Pizza Hut was in need of a “Summer Twitter Intern” to take care of its social media.

Who would have thought that becoming a Tweeter could lead to employment?

The uses for Twitter appear to be endless. Wikipedia reports that "Some NASA projects such as Space Shuttle missions and the International Space Station provide updates via Twitter” and "Several 2008 U.S. presidential campaigns used Twitter as a publicity mechanism, including that of Democratic Party nominee and President Barack Obama."

Twitter is believed to have made its mark during the November 2008 Mumbai siege, where Tweets were sent by the victims, bystanders, and the general public. As a result, CNN called it “the day that social media appeared to come of age.”

As far as I’m concerned, the brilliance of Twitter is the fact that posts (okay, Tweets) are limited to 140 characters.

When a person or company posts a new Tweet, it is delivered to its subscribers, otherwise known as followers. There is no charge for subscribing to a particular feed.

Twitter users can send and receive Tweets using the application’s website or Short Message Service (SMS), in addition to external applications.

The service has also found its way into our business life. Arlene has 583 followers logged in to her EpilepsyMoms.com Twitter account. Using Twitter, Arlene can inform followers of a new podcast, article, or blog post, or announce that the next edition of her EpilepsyMoms.com Newsletter is ready.

In my opinion, one of the greatest things about Twitter is that your followers will consist of people who are truly interested in you and what you have to say.

As such, Arlene’s Twitter followers consist of parents and caregivers of children with Epilepsy or Autism. Before she sends out a message, Arlene already knows that she will be communicating with a target audience.

I am now establishing my own Twitter following, using it to announce the arrival of newsletters, articles, video and audio. Best of all, there’s a fun aspect to it that makes it truly enjoyable.

Coffee Talk with Debbie Carney

I recently spoke with affiliate manager and Twitter user Debbie Carney to talk about the benefits of becoming a Tweeter.

We explored the ways a business owner can use the social networking service as a business tool, to increase website traffic, network, generate interest, and more.

As a thank you for taking the time to tune in to this article, I would like to invite you to listen to the full interview.


MP3 File

Run Time: 63 Minutes

And, of course, if you want to stay posted on my own adventures, you are more than welcome to join me on Twitter (http://twitter.com/JamesMartell).

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