Las Vegas, Nevada hosted the BlogWorld & New Media Expo, held September 20-21 at the Las Vegas Convention Center. The Expo featured a number of speakers running concurrently on a variety of topics dealing with making money doing what you love.
With a spirit of entrepreneurship and full of excitement and optimism, this event offers the chance to meet great people, plenty of great networking opportunities, and even a couple of fun parties.
Some of the presenters were excellent, others not so much. A common problem at a lot of these events is that some speakers talk over the top of the heads of their audience.
Monetization of websites was the main focus at the Expo on Saturday and through half of the day on Sunday. Rick Calvert, CEO and Co-Founder of BlogWorld & New Media Expo was heard stating that many site owners know how to create content but “have trouble monetizing” that same content in a conversation last February at the ShareaSale event. This year’s Expo attempted to solve those troubles.
Jay Berkowitz of TenGoldenRules.com was one of the top speakers on the subject of monetizing, as he shared 10 Strategies to Monetizing Your Blog. The unique and refreshing presentation was highly interactive and a podcast of the event was created that included audience participation. Berkowitz presented the following strategies to monetizing your blog.
- Make sure your content is top-notch
- Monetize with Google AdSense, affiliate programs, information products and sell ads
- Use PayPerPost sparingly to build buzz
- Cross promote your site through DIGG, StumbleUpon and other Web 2.0 sites
- Blog for your brand
- Optimize your site for the search engines
- Increase your subscribers
- Web optimize your site
- Participate in your topic community
- List bait/link bait
Berkowitz is a senior online marketing professional and the author of The Ten Golden Rules of Online Marketing Workbook. As the Founder and CEO of www.TenGoldenRules.com, Berkowitz also hosts the Ten Golden Rules of Internet Marketing Podcast.
Another informative presentation was made by Nicole Simon of www.CrueltoBeKind.org. In a friendly, laid-back style, Simon presented 10 Ways To Build Your Readership, in which she presented four major sources of traffic; newsletter subscribers, search engines, social bookmarking and lifestream. She also emphasized the importance of viewing your site through the eyes of the different types of visitors that come to your site.
A couple of other interesting bits of information Simon talked about at length was the importance of being consistent in delivery and length of podcasts, as well as the need to set an "editorial calendar" and the ability to reliably build trust with your readers.
Simon is a European pioneer with a passion for digital rights, social media and how technology is revolutionizing how we live and interact with others.
The keynote speaker at the Expo was #1 New York Times, Wall Street Journal, and Business Week Bestseller Tim Ferris. The author of "The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich"
presented his "Learn What It Takes to Create You, Inc." I had a chance to meet Ferris at dinner Sunday night at Planet Hollywood. He is a very nice guy and we had a few chuckles about his early morning keynote address - 9:00 AM comes very early in Las Vegas.
Next up is the ShareaSale Think Tank held at the Grand Del Mar in San Diego, California October 10-12. This is my third invitation to this exclusive event consisting of 75-80 people. Stay tuned for more news on this event.
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