Posts Tagged ‘business marketing’

AB #461 | The Potential for Strategic Positioning of Performance Marketing, with David Dalka, Founder of Fearless Revival

In this edition of the Affiliate Buzz, James Martell speaks with David Dalka, founder of Fearless Revival about why companies are unable to keep up with changing marketing strategies, the importance of looking at risk differently, how a misunderstanding of strategic value leads to emotional decision-making, why it’s important to understand both new technology and old business and more.

AB #456 | Building a Dream Lifestyle as a Podcaster, and What It REALLY Takes to Put Together a First Class Show

In this edition of the Affiliate Buzz, James interviews Brad Axelrad about his podcast, Face Your Dragon, and how he put together a first class show. Why you shouldn’t waste your time and money on producing video. How to attract exceptional guests and what it means to “borrow credibility”. Why your show should aim to give more than it gets. and to trust your instincts when it comes to podcast production.