Posts Tagged ‘CPM advertising’

AB #474 | Strategic Positioning for Performance Marketing with David Dalka, Founder and Managing Director of Fearless Revival

In this episode of the Affiliate Buzz, James talks to David Dalka, Founder of Fearless Revival about Strategic Positioning for Performance Marketing. The success metrics most of these medium-sized lifestyle businesses use to judge the success of their website is, how many clicks did a piece of information get. So a local investigative reporting about something that’s not quite right with your local government isn’t getting much attention, therefore there’s less of an incentive for that local newspaper to put as much resources into that as they must.