Posts Tagged ‘performance marketing’

AB #474 | Strategic Positioning for Performance Marketing with David Dalka, Founder and Managing Director of Fearless Revival

In this episode of the Affiliate Buzz, James talks to David Dalka, Founder of Fearless Revival about Strategic Positioning for Performance Marketing. The success metrics most of these medium-sized lifestyle businesses use to judge the success of their website is, how many clicks did a piece of information get. So a local investigative reporting about something that’s not quite right with your local government isn’t getting much attention, therefore there’s less of an incentive for that local newspaper to put as much resources into that as they must.

AB #461 | The Potential for Strategic Positioning of Performance Marketing, with David Dalka, Founder of Fearless Revival

In this edition of the Affiliate Buzz, James Martell speaks with David Dalka, founder of Fearless Revival about why companies are unable to keep up with changing marketing strategies, the importance of looking at risk differently, how a misunderstanding of strategic value leads to emotional decision-making, why it’s important to understand both new technology and old business and more.