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	<title>James Martell &#187; seo</title>
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	<link>http://jamesmartell.com</link>
	<description>Outstanding Education for Affiliate Marketers</description>
	<lastBuildDate>Tue, 22 May 2012 05:47:34 +0000</lastBuildDate>
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	<itunes:summary>Subscribe now to the oldest and longest running podcast in the affiliate marketing industry. Since 2003.</itunes:summary>
	<itunes:author>James Martell</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://jamesmartell.com/wp-content/uploads/powerpress/600x600.jpg" />
	<itunes:owner>
		<itunes:name>James Martell</itunes:name>
		<itunes:email>jamesmartell@gmail.com</itunes:email>
	</itunes:owner>
	<managingEditor>jamesmartell@gmail.com (James Martell)</managingEditor>
	<copyright>&#xA9; Copyright 2011 - Net Guides Publishing Inc. All Rights Reserved.</copyright>
	<itunes:subtitle>James Martell&#039;s Affiliate Buzz Podcast</itunes:subtitle>
	<itunes:keywords>affiliate, marketing, programs, program, Internet, training, marketers</itunes:keywords>
	<image>
		<title>James Martell &#187; seo</title>
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		<rawvoice:frequency>Weekly</rawvoice:frequency>
		<item>
		<title>Affiliate Buzz #251 &#8211; How to Gathering Google Panda and Penguin *Friendly* Backlinks</title>
		<link>http://jamesmartell.com/affiliate-buzz/how-to-gather-google-panda-and-penguin-friendly-backlinks/</link>
		<comments>http://jamesmartell.com/affiliate-buzz/how-to-gather-google-panda-and-penguin-friendly-backlinks/#comments</comments>
		<pubDate>Sun, 13 May 2012 23:34:56 +0000</pubDate>
		<dc:creator>James Martell</dc:creator>
				<category><![CDATA[Affiliate Marketing Podcast - the "Affiliate Buzz" (Since 2003)]]></category>
		<category><![CDATA[google natural search]]></category>
		<category><![CDATA[Google Panda]]></category>
		<category><![CDATA[Google Penguin]]></category>
		<category><![CDATA[on-page optimzation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo misinformation]]></category>

		<guid isPermaLink="false">http://jamesmartell.com/?p=11419</guid>
		<description><![CDATA[TweetIn this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell as they offer up tips for gathering Google Panda and Penguin friendly backlinks. To kick off this podcast James and Arlene share a little about their upcoming plans to head out for back to [...]]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:keywords>google natural search,Google Panda,Google Penguin,on-page optimzation,seo,seo misinformation</itunes:keywords>
	<itunes:subtitle>In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell as they offer up tips for gathering Google Panda and Penguin friendly backlinks. - </itunes:subtitle>
		<itunes:summary>(http://jamesmartell.com/wp-content/uploads/2010/06/AffBuzz-140x140-webmasterradio.jpg)In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell as they offer up tips for gathering Google Panda and Penguin friendly backlinks.

To kick off this podcast James and Arlene share a little about their upcoming plans to head out for back to back conferences on Monday. With Affiliate Summit Central 2012 (http://affiliatesummit.com/) and ShareASale ThinkTank 2012 (http://www.shareasale.com/thinktank/2012/index.cfm) holding their conferences back to back this is a rare opportunity to take in two conferences for the price of one. You&#039;ll hear a little on their preparation plans for both events they are gearing up to leave.

Beyond traveling and conferences James moves right into discussing the ongoing Google updates that have so many webmasters on their toes. It began with Panda (/tag/google-panda/), an update that targeted article directories and opened the door for Penguin, and update that targeted blog directories. James discusses what these updates did and why it impacted the sites that felt the hit. Truly understanding these updates is vital in developing a plan to help your site stand the test of Google&#039;s updates.

All though James and Arlene have not experienced any negative impacts from these updates personally they know you must always be careful and never get cocky when it comes to backlinks and take care to keep their backlinking efforts free and clear for risky practices.

To begin James discusses the importance of really evaluating the types of backlinks you have coming into your sites including the anchor text used, quality of the article that anchor text resides on and the quality of the overall site. You&#039;ll hear about keeping your linking efforts natural as well as ways to measure your anchor text choices from one site to the next.

But evaluating and measuring your anchor text is only the beginning. James and Arlene share proven tips they have found to stand the test of these updates through their PAD technique. They talk about the recent popularity growth in guest blogging, the impact it has had on successfully placing articles and tips to help you stand out.

Covered in this edition:

	* Understanding the Google Panda and Penguin update
	* The need to evaluate links coming into your site
	* Measuring your anchor text for natural backlinks
	* Tips for gathering Panda and Penguin friendly backlinks

Finally James makes it a point to get you thinking to future updates in your backlinking efforts by recognizing the need to keep your links as natural as possible. He shares tips on evening out your keyword anchor text with various natural alternatives other webmasters may choose to use.

And if you are...
(http://jamesmartell.com/wp-content/uploads/2010/07/JM-AMB-WebLayout-4.jpg)
Ready To Get Serious About Affiliate Marketing?
If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp (http://www.jamesmartell.com/bootcamp.html) Homestudy Program.</itunes:summary>
		<itunes:author>James Martell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>32:13</itunes:duration>
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	</item>
		<item>
		<title>Affiliate Buzz #250 &#8211; Google Panda Has a *New* Friend, Meet Penguin</title>
		<link>http://jamesmartell.com/affiliate-buzz/google-penguin-update-april-2012/</link>
		<comments>http://jamesmartell.com/affiliate-buzz/google-penguin-update-april-2012/#comments</comments>
		<pubDate>Tue, 08 May 2012 05:23:03 +0000</pubDate>
		<dc:creator>James Martell</dc:creator>
				<category><![CDATA[Affiliate Marketing Podcast - the "Affiliate Buzz" (Since 2003)]]></category>
		<category><![CDATA[Google Panda]]></category>
		<category><![CDATA[Google Penguin]]></category>
		<category><![CDATA[natural search]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://jamesmartell.com/?p=11389</guid>
		<description><![CDATA[TweetIn this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about the newest Google Penguin update, it&#8217;s relationship to Panda and how it could impact your site. The newest update has been coined the official web SPAM filter and appropriately so. This [...]]]></description>
		<wfw:commentRss>http://jamesmartell.com/affiliate-buzz/google-penguin-update-april-2012/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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			<itunes:keywords>Google Panda,Google Penguin,natural search,seo</itunes:keywords>
	<itunes:subtitle>In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about the newest Google Penguin update, it&#039;s relationship to Panda and how it could impact your si...</itunes:subtitle>
		<itunes:summary>(http://jamesmartell.com/wp-content/uploads/2010/06/AffBuzz-140x140-webmasterradio.jpg)In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about the newest Google Penguin update, it&#039;s relationship to Panda and how it could impact your site.

The newest update has been coined the official web SPAM filter and appropriately so. This newest update targets the blogging networks that are spamming Google with lower quality posts that could be linking back to your site in turn causing your pages to drop in the search results. But how do you know if you&#039;re affected?

James begins by thoroughly explaining just what these blogging networks are and why they have been targeted by Google. He shares a look back on the Panda update and the types of content it targeted and leads into the most recent Penguin update and the content now being affected.

Perhaps the most confusing aspect of Penguin is understanding exactly how this update, if it in fact targets blogging networks, can have any negative impact on your site at all. James and Arlene talk about the connection between the two by disclosing the relationship between a &quot;spammy backlink&quot; and your pages. You&#039;ll hear how these networks operate and ways to know if you have been subject to their scams.

Beyond networks and spammy backlinks keeping your ranks in the search engines needs to take on a whole protection type of view. You&#039;ll hear tips how to safeguard your site and ensure you&#039;re not getting mixed up in the wrong neighborhoods.

But what if you&#039;re site has already dropped in the results? Now what can you do? The good news is there is a solution. James shares tips on how to evaluate your listings to determine of you have been affected by the Penguin update and what to do about if you discover you have.

Covered in this edition:

	* Google Penguin update
	* Protecting your site from blogging network style backlinks
	* What to do if you have been affected
	* Tips on keeping your head and website in the clear for life

As Google continues to flush out ongoing updates it&#039;s vital that you take measures to ensure you are promoting your site in honest and respected ways. James shares tips on how to keep your backlinking efforts clean and clear for the life of your site.

And if you are...
(http://jamesmartell.com/wp-content/uploads/2010/07/JM-AMB-WebLayout-4.jpg)
Ready To Get Serious About Affiliate Marketing?
If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp (http://www.jamesmartell.com/bootcamp.html) Homestudy Program.</itunes:summary>
		<itunes:author>James Martell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>32:20</itunes:duration>
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	</item>
		<item>
		<title>Millennial Marketing Techniques</title>
		<link>http://jamesmartell.com/tips-techniques/millennial-marketing-techniques/</link>
		<comments>http://jamesmartell.com/tips-techniques/millennial-marketing-techniques/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 23:53:37 +0000</pubDate>
		<dc:creator>Joe Baker</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tips & Techniques]]></category>
		<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content management systems]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[the PAD technique]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://jamesmartell.com/?p=11317</guid>
		<description><![CDATA[TweetGuest Post by Joe Baker Marketing is not a new industry, however its methods and techniques are constantly changing to meet technological innovations and the fluctuating modes of reaching consumers. The adoption of high-speed Internet throughout the country and advent of smartphones in the latter half of the decade has ignited fierce evolution and variation [...]]]></description>
		<wfw:commentRss>http://jamesmartell.com/tips-techniques/millennial-marketing-techniques/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>5 Ways to Increase Your Online Presence</title>
		<link>http://jamesmartell.com/blog/5-ways-to-increase-your-online-presence/</link>
		<comments>http://jamesmartell.com/blog/5-ways-to-increase-your-online-presence/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 22:18:49 +0000</pubDate>
		<dc:creator>Guest Post</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Guest Blogging]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jamesmartell.com/?p=10986</guid>
		<description><![CDATA[TweetThere’s no denying that being involved in the online world is a lot of fun. But the online world is vast and sometimes it’s easier to get lost in the shuffle then it is to stand out and be known. One thing that a lot of bloggers – especially newbie bloggers – struggle with is [...]]]></description>
		<wfw:commentRss>http://jamesmartell.com/blog/5-ways-to-increase-your-online-presence/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>How to Get the Best Freelance Contractor for your Business</title>
		<link>http://jamesmartell.com/tips-techniques/how-to-get-the-best-freelance-contractor-for-your-business/</link>
		<comments>http://jamesmartell.com/tips-techniques/how-to-get-the-best-freelance-contractor-for-your-business/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 22:37:19 +0000</pubDate>
		<dc:creator>Guest Post</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tips & Techniques]]></category>
		<category><![CDATA[increase productivity]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Michael Scottsdale]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://jamesmartell.com/?p=9175</guid>
		<description><![CDATA[TweetOutsourcing or sending out work to freelance contractors has become a popular strategy for cutting down overhead costs in many of today’s businesses. Imagine the possibility of doing twice the workload by simply hiring a couple of people at work rates which could only be described as a bargain. We all know how big businesses [...]]]></description>
		<wfw:commentRss>http://jamesmartell.com/tips-techniques/how-to-get-the-best-freelance-contractor-for-your-business/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Affiliate Buzz #219 &#8211; Niche Vocabulary &#8211; Why Poor Content Can&#8217;t Hide in Google</title>
		<link>http://jamesmartell.com/affiliate-buzz/niche-vocabulary-why-poor-content-cant-hide-in-google/</link>
		<comments>http://jamesmartell.com/affiliate-buzz/niche-vocabulary-why-poor-content-cant-hide-in-google/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 22:28:18 +0000</pubDate>
		<dc:creator>James Martell</dc:creator>
				<category><![CDATA[Affiliate Marketing Podcast - the "Affiliate Buzz" (Since 2003)]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[dr. andy williams]]></category>
		<category><![CDATA[niche vocabulary]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Web Content Studio]]></category>

		<guid isPermaLink="false">http://jamesmartell.com/?p=9269</guid>
		<description><![CDATA[TweetOut of 13,600,000 indexed pages only 801 are displayed. Why? In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with Dr. Andy Williams from WebContentStudio.com (opens in new window) about niche vocabulary and getting your content noticed on Google. With new advancements in technology it has become relatively simple [...]]]></description>
		<wfw:commentRss>http://jamesmartell.com/affiliate-buzz/niche-vocabulary-why-poor-content-cant-hide-in-google/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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			<itunes:keywords>content creation,dr. andy williams,niche vocabulary,seo,Web Content Studio</itunes:keywords>
	<itunes:subtitle>Out of 13,600,000 indexed pages only 801 are displayed. Why? - In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with Dr. Andy Williams from WebContentStudio.</itunes:subtitle>
		<itunes:summary>(http://jamesmartell.com/wp-content/uploads/2010/06/AffBuzz-140x140-webmasterradio.jpg)Out of 13,600,000 indexed pages only 801 are displayed. Why?

In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with Dr. Andy Williams from WebContentStudio.com (opens in new window) about niche vocabulary and getting your content noticed on Google.

With new advancements in technology it has become relatively simple for anybody to get published online to share their thoughts and ideas. But getting noticed takes a bit more than putting pen to paper, or should I say finger to keyboard and hitting upload.

With the multitude of pages being published daily new and seasoned marketers alike need to be at the top of their game if they want Google to pick them up and rank them well enough to be seen. But what does it take to be at the top of your game in the eyes of Google? Who better to answer that question than two seasoned full time marketers who have been making a living online for 10 years.

Making Your Content Stand Out In the crowd

During this edition of the Buzz James and Andy build out just what it takes to get your content noticed online. Andy&#039;s recently published article &quot;Niche Vocabulary - Why Poor Content Can&#039;t Hide in Google (http://www.famousbloggers.net/niche-vocabulary-poor-content-google.html)&quot; on FamousBloggers.net (http://www.famousbloggers.net) is at the heart of their discussion as they take you step-by-step through each aspect of building out a quality article that can stand the test of time and Google.

From detailed graphs to live examples you&#039;ll hear exactly how to build out your research and why. Handing an idea over to your writers without substance is likely going to end in an article that is bland, quickly forgotten or easily missed. But knowing how and what to research gives you the meat you need for a full, well remembered article.

To support the theory behind needing meat, primarily that built out using niche vocabulary, Andy emphasizes an example used in his article on a search query for epilepsy treatment (http://epilepsymoms.com/). Out of the 13,600,000 indexed pages only 801 are displayed. Why? Because those articles stood the test of quality content visitors are after. Andy explains the correlation he found between niche vocabulary and indexing of these pages.

For some authors the task of seeking out niche vocabulary may be difficult to comprehend. That&#039;s why Andy designed the Web Content Studio tool (http://www.ezseonews.com/go.php?offer=netcarts&amp;pid=12&amp;tid=jm), a tool that helps authors identify that much needed niche vocabulary to fill out your article content. With it you can design pages that are full of reliable information and niche vocabulary Google expects to see.

Listen to this edition of the Affiliate Buzz as James and Andy talk about:

	* Importance of niche vocabulary
	* How Google selects the pages to index
	* Tools for finding your niche vocabulary

Why continue throwing content online and hoping it will get picked up? It&#039;s time to take your online presence to the next level, find your niche vocabulary and make your content known.

And if you are...
(http://jamesmartell.com/wp-content/uploads/2010/07/JM-AMB-WebLayout-4.jpg)
Ready To Get Serious About Affiliate Marketing?
If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp (http://www.jamesmartell.com/bootcamp.html) Homestudy Program.</itunes:summary>
		<itunes:author>James Martell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>33:24</itunes:duration>
		<rawvoice:embed>&lt;iframe width=&quot;400&quot; height=&quot;24&quot; src=&quot;http://jamesmartell.com/?powerpress_embed=9269-podcast&amp;amp;powerpress_player=default&quot; frameborder=&quot;0&quot; scrolling=&quot;no&quot;&gt;&lt;/iframe&gt;</rawvoice:embed>
	</item>
		<item>
		<title>Affiliate Buzz #215 &#8211; On-Page and Off-Page SEO &#8211; Where Should You Focus Your Attention?</title>
		<link>http://jamesmartell.com/affiliate-buzz/on-page-and-off-page-seo/</link>
		<comments>http://jamesmartell.com/affiliate-buzz/on-page-and-off-page-seo/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 03:39:43 +0000</pubDate>
		<dc:creator>Michedolene Hogan</dc:creator>
				<category><![CDATA[Affiliate Marketing Podcast - the "Affiliate Buzz" (Since 2003)]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[off-page optimization]]></category>
		<category><![CDATA[on-page optimization]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://jamesmartell.com/?p=8986</guid>
		<description><![CDATA[TweetIn this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell discuss on-page vs. off-page optimization and where you should focus your efforts. Before diving in James and Arlene bring you up to date with what&#8217;s happening on the Martell home front with [...]]]></description>
		<wfw:commentRss>http://jamesmartell.com/affiliate-buzz/on-page-and-off-page-seo/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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			<itunes:keywords>checklist,off-page optimization,on-page optimization,optimization,search engine optimization,seo</itunes:keywords>
	<itunes:subtitle>In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell discuss on-page vs. off-page optimization and where you should focus your efforts. - </itunes:subtitle>
		<itunes:summary>(http://jamesmartell.com/wp-content/uploads/2010/06/AffBuzz-140x140-webmasterradio.jpg)In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell discuss on-page vs. off-page optimization and where you should focus your efforts.

Before diving in James and Arlene bring you up to date with what&#039;s happening on the Martell home front with wedding planning and epic sea battles all wrapped into an eventful week of family fun! You&#039;ll hear about the fun of going out to sea and truly reinventing a sea battle with some fantastic tall ships.

Beyond the adventures of living the affiliate lifestyle for the Martell&#039;s James shares that others have found great successes online with their own businesses. He talks about a recent Coffee Talk Interview with successful students John White, Todd Tresidor and more that is ready for your listening pleasure.

When it comes to your own success story no doubt questions of &quot;how can this be me&quot; run through your mind. It begins with a solid understanding of how to get your site ranked in the top ten and trusted by the major search engines without using questionable search engine optimization tactics. Let&#039;s take a closer look at on-page and off-page SEO and how they benefit you!

On-page and Off-page SEO: Where Should You Focus 

When determining where you need to focus your efforts it&#039;s important to remember that BOTH on and off page optimization are vital to ranking well in the search results. However unlike years past on-page SEO doesn&#039;t mean you have to pack your page full of keywords. Rather today&#039;s strategies work more naturally with the flow of writing that let&#039;s you focus on your visitor when crafting an article.

James shares some of the most profitable techniques for optimizing your page for the search engines providing tips that won&#039;t get you into trouble down the road. Why gamble with your search results when you can discover all the factors needed to move you to the top?

Listen to this edition of the Affiliate Buzz as James and Arlene talk about:

	* Which is better, on-page or off-page optimization
	* Properly optimizing your page without keyword stuffing
	* Tips for getting your site ranked for the long-term

Hearing tips and strategies is a great way to get your pages optimized correctly and no doubt this edition of the Buzz is packed with them. But why stop at listening? Check out last weeks Affiliate Buzz to get James&#039; on-page optimization checklist (http://jamesmartell.com/affiliate-buzz/on-page-optimization-checklist/) that he uses for his posts and articles too.

And if you are...
(http://jamesmartell.com/wp-content/uploads/2010/07/JM-AMB-WebLayout-4.jpg)
Ready To Get Serious About Affiliate Marketing?
If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp (http://www.jamesmartell.com/bootcamp.html) Homestudy Program.</itunes:summary>
		<itunes:author>James Martell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>31:09</itunes:duration>
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	</item>
		<item>
		<title>Affiliate Buzz #214 &#8211; On Page Optimization Checklist &#8211; Why It’ll Pay You To Get It Right!</title>
		<link>http://jamesmartell.com/affiliate-buzz/on-page-optimization-checklist/</link>
		<comments>http://jamesmartell.com/affiliate-buzz/on-page-optimization-checklist/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 19:51:36 +0000</pubDate>
		<dc:creator>James Martell</dc:creator>
				<category><![CDATA[Affiliate Marketing Podcast - the "Affiliate Buzz" (Since 2003)]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[on-page optimzation]]></category>
		<category><![CDATA[on-page seo]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://jamesmartell.com/?p=8950</guid>
		<description><![CDATA[TweetIn this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about the importance of on-page SEO optimization and getting it right can pay well for years to come. To kick off this edition of the Buzz James and Arlene update with some [...]]]></description>
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		<slash:comments>0</slash:comments>
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			<itunes:keywords>checklist,on-page optimzation,on-page seo,optimization,seo,traffic</itunes:keywords>
	<itunes:subtitle>In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about the importance of on-page SEO optimization and getting it right can pay well for years to co...</itunes:subtitle>
		<itunes:summary>(http://jamesmartell.com/wp-content/uploads/2010/06/AffBuzz-140x140-webmasterradio.jpg)In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about the importance of on-page SEO optimization and getting it right can pay well for years to come.

To kick off this edition of the Buzz James and Arlene update with some exciting planning going on at the Martell home front with the fast approaching wedding of their daughter Shelby. With the excitement of a wedding and the summer fun of Cobra cruises and car shows you&#039;ll hear the pleasures of living life as an affiliate!

To spread the love of affiliate marketing a little further Missy Ward from MissyWard.com (http://www.missyward.com/) has put together a book called It&#039;s All About The Cookies (http://allaboutthecookies.com/) packed full with your favorite cookie recipes grouped with tips from successful affiliates.

James shares that not only is this book worth every penny there are two bonuses for getting your copy today, one help support Avon&#039;s walk for Breast Cancer and two receive a free complimentary gold pass to Affiliate Summit (http://jamesmartell.com/affiliatesummit) West 2012 in Las Vegas if you purchase by August 31st.
On Page Optimization Checklist
Getting your business to a level of financial freedom no doubt takes work but when done right it&#039;s worth your efforts.  During an interview with Joan Mylchreest from AllWallDecor.com (http://www.allwalldecor.com) she pointed out how many affiliates tend to neglect on page optimization, a key ingredient that helps those pages rank so well.

James shares that both new and old affiliates alike often make the same mistake when it comes to optimizing their page of content. To help get you on track him and Arlene walk you through their on page optimization checklist detailing what to look for and how to make sure your page can rank well.

Listen to this edition of the Affiliate Buzz as James and Arlene talk about:

	* It&#039;s All About the Cookies
	* Tips and techniques for on page optimization
	* Affcon and Affiliate Summit (http://jamesmartell.com/affiliatesummit) East 2011

To wrap up this edition of the Buzz James and Arlene discuss two upcoming conferences that are on the must attend list; Affcon 2011 and Affiliate Summit (http://jamesmartell.com/affiliatesummit) East 2011. James and Arlene share the many benefits of attending industry conferences and why you don&#039;t want to miss these.

And if you are...
(http://jamesmartell.com/wp-content/uploads/2010/07/JM-AMB-WebLayout-4.jpg)
Ready To Get Serious About Affiliate Marketing?
If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp (http://www.jamesmartell.com/bootcamp.html) home study program.</itunes:summary>
		<itunes:author>James Martell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>30:27</itunes:duration>
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	</item>
		<item>
		<title>Affiliate Buzz #213 &#8211; What Is Anchor Text? &#8211; How To Get It Right!</title>
		<link>http://jamesmartell.com/affiliate-buzz/what-is-anchor-text/</link>
		<comments>http://jamesmartell.com/affiliate-buzz/what-is-anchor-text/#comments</comments>
		<pubDate>Sat, 06 Aug 2011 02:17:40 +0000</pubDate>
		<dc:creator>Michedolene Hogan</dc:creator>
				<category><![CDATA[Affiliate Marketing Podcast - the "Affiliate Buzz" (Since 2003)]]></category>
		<category><![CDATA[anchor text]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[the PAD technique]]></category>

		<guid isPermaLink="false">http://jamesmartell.com/?p=8908</guid>
		<description><![CDATA[TweetIn this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about how to appropriately use anchor text for backlinks that will move your site up in the search results. Before getting into the strategies they use with anchor text optimization James and [...]]]></description>
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		<slash:comments>1</slash:comments>
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			<itunes:keywords>anchor text,backlinks,seo,the PAD technique</itunes:keywords>
	<itunes:subtitle>In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about how to appropriately use anchor text for backlinks that will move your site up in the search...</itunes:subtitle>
		<itunes:summary>(http://jamesmartell.com/wp-content/uploads/2010/06/AffBuzz-140x140-webmasterradio.jpg)In this edition of the Affiliate Buzz audio newsletter James Martell, successful publisher, speaker and author talks with wife and co-host Arlene Martell about how to appropriately use anchor text for backlinks that will move your site up in the search results.

Before getting into the strategies they use with anchor text optimization James and Arlene take a minute to &quot;brag&quot; on their kids and the successes each one has had. While bragging on our children is every parents forte the Martell family has been fortunate to be a &quot;stay at home&quot; parenting team as well as have the ability to utilize productive summer camps each year.

Moving right along it&#039;s time to get down to business and discover tips on how you can enjoy the luxuries of &quot;stay at home&quot; parenting too. One sure way to meet this dream is through proper placement of your website in the search results, but it won&#039;t get there accidentally and if you&#039;re not careful you might end up hurting your rankings instead!
What Is Anchor Text?
To begin James and Arlene pull out two of the most frequent questions they receive in their inbox where so many ask, what is anchor text anyway? Additionally there seems to be confusion on the interchangeable terms such as keywords and keyword phrases when it comes to backlinks.

So what exactly is the definition of anchor text? James defines the term anchor text using a simple to follow example, bringing it to life for everyone to understand. You&#039;ll hear a live example of a gentleman that runs his own SEO business where he gets paid top dollar to get his clients&#039; sites ranking in the top 10 but made a critical error!
Anchor Text the Right Way
Getting quality backlinks that benefit your site does require a bit of a personal touch and attention to detail. When it comes to knowing how to mix it up and when to stop James and Arlene Know what they&#039;re talking about as they walk you through live examples of getting it done right.

For example Quenton Fyfe owns a driving school in London, UK (http://clickdrivingschools.co.uk/driving-schools-in-london-page1.asp). James determined for him to compete in his market he needs to rank for keywords like driving schools in London, UK or driving schools in Manchester, UK (http://clickdrivingschools.co.uk/driving-schools-in-manchester-page1.asp). To demonstrate how to properly rank James lists out all the variations Quenton will want to use in each of his PAD articles for his backlinks.

Anchor text isn’t only about using the same word over and over again. Rather it involves a personal touch and some creativity to mix it up and enjoy the rankings that follow.

Listen to this edition of the Affiliate Buzz as James and Arlene talk about:

	* Tips for properly selecting anchor text for backlinks
	* Tips on how to vary up your phrases to keep you on Google&#039;s good side
	* Harmful tactics you want to avoid with your backlinking campaigns
	* What to expect while waiting for results

If you&#039;re ready to get your website ranking in the top 10 tune in and listen as James and Arlene offer you tips and examples for using anchor text correctly.
And if you are...
(http://jamesmartell.com/wp-content/uploads/2010/07/JM-AMB-WebLayout-4.jpg)
Ready To Get Serious About Affiliate Marketing?
If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs -- I invite you to check out my Affiliate Marketers SUPER BootCamp (http://www.jamesmartell.com/bootcamp.html) Homestudy Program.</itunes:summary>
		<itunes:author>James Martell</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>29:43</itunes:duration>
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	</item>
		<item>
		<title>Google SEO Tip #144 – What Do You Think About Blekko?</title>
		<link>http://jamesmartell.com/matt-cutts/google-seo-tip-144-%e2%80%93-what-do-you-think-about-blekko/</link>
		<comments>http://jamesmartell.com/matt-cutts/google-seo-tip-144-%e2%80%93-what-do-you-think-about-blekko/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 16:28:44 +0000</pubDate>
		<dc:creator>James Martell</dc:creator>
				<category><![CDATA[Matt Cutts]]></category>
		<category><![CDATA[Blekko]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://jamesmartell.com/?p=8831</guid>
		<description><![CDATA[TweetMatt Cutts: In general I love when new search engines launch. It’s always cool to run a few queries and see how do they score things differently than we would score things. There is Blekko. There is also a slightly smaller search engine called DuckDuckGo if you guys haven’t checked that out. So I think [...]]]></description>
		<wfw:commentRss>http://jamesmartell.com/matt-cutts/google-seo-tip-144-%e2%80%93-what-do-you-think-about-blekko/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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