Posts Tagged ‘transparency’

AB #340 | Todd Crawford: Transparency, and a Multi-Channel Approach to the Pay for Performance Model

In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell is joined by Todd Crawford, the co-founder and Vice President of Strategic Initiatives at Impact Radius offer up a lively discussion about why publishers, advertisers and affiliate agencies should be implementing a multi-channel approach to their affiliate marketing partnerships.