Mama was right when she said to mind your manners.
In addition, in today's Internet age, this is even more important as we can no longer show each other body language. Therefore, what we need to do instead is to show gratitude through our words rather than our actions. The great thing about using thank you is that it will do wonders for your business as well.
I came upon this golden nugget of Internet marketing wisdom, when I was chatting with Joshua Sloan, former Director of Online Marketing for 1&1 Hosting, which as many of you know is the world's largest and fastest-growing Web hosting company.
I always love chatting with Josh, because he is so gracious with his knowledge. He shared with me, as I will share with you, this little golden nugget that has helped increase my newsletter subscriptions as well as online sales. It is such a simple but profound idea that if I wasn't really paying attention I might have missed it.
So many of us direct our visitors to a 'thank you' page when they make a purchase or subscribe to our newsletter, which is important and crucial, but this is valuable real estate that can be put to better use.
Josh explained to me that at this point in the game, your customers have already decided that you offer value and have trusted you with their hard earned cash, so why not give them an additional offer at the same time? Simple but profound isn't it?
So, I decided to put Josh's little idea to the test. Sign-ups to my newsletter have been pretty good, but I have been wanting to increase subscriptions to my RSS feed.
What I simply did was to add an invitation on my 'thank you' page for my new newsletter subscribers to also subscribe to my RSS feed. And boy, did they ever! Adding this simple offer took only a few minutes but as you can see from the image provided below, I instantly jumped from 2 to 3 subscribers a day, to 30 to 40 subscribers per day, just because I listened and acted upon the advice from Joshua.
So gentle reader, I highly encourage you to try this simple tip and add an offer to your 'thank you' page. You will see more subscribers and more sales because of this simple strategy.
I'm almost certain. Hats off to you again, Joshua Sloan.
President, Net Guides Publishing, Inc.