Podcast: Play in new window | Download (Duration: 1:02:37 — 21.5MB) | Embed

Coffee Talk with Ken McCarthy of theSystemSeminar.com

Listen and learn as James Martell, successful affiliate marketer, President of Net guides Publishing Inc., and author of the Affiliate Marketers Handbook (now in its third edition) hosts a one-of-a-kind internet marketing history lesson by one of the men who started it all:  Ken McCarthy.  McCarthy, founder of the Systems Seminar and pioneer of commercializing the internet through email marketing and banner ads, shares tips and strategies he’s learned over his years in the industry, from the first ever conference on the commercial applications of the world wide web (which he organized and headlined) through his business endeavors today.

In this edition of James Martell’s Coffee Talk, McCarthy takes us back to his days in multi-media and direct mailing, explains the basic lessons he learned, and why they’re as important today as they were then – if not more so.

McCarthy then dives into a deep discussion with James on copywriting, its origins, its theory, and its current relevance while sharing proven techniques and resources which he parlayed successfully into online marketing.  He explains the “critical decision point” which he calls the “Do or Die” moment that spells success or complete failure for any email marketing campaign, as well as how to ride public consciousness, grab attention, and make conversions.

McCarthy lays out several time-tested formulas every good copywriter and internet entrepreneur must know and understand to make a go of it in the ever-increasingly crowded venue of the global economy.  Learn how the all-important “Traffic + Conversions = Profit” equation not only frames out a solid base for any business plan but also will tell you if there’s really any business there for you to make a profit in.

Whether you are in direct online or offline sales, affiliate marketing, or are a copywriter yourself this edition of James Martell’s Coffee Talk is a once-in-a-lifetime opportunity to learn from one of fathers of internet commerce who just happens to also be one of the modern masters.

And if you are…

Ready To Get Serious About Affiliate Marketing?

If you are ready to get serious about succeeding online and earning a full or part-living with affiliate programs — I invite you to check out my Affiliate Marketers SUPER BootCamp Homestudy Program.

Related Posts:

• Affiliate Buzz #95 – James Martell Digs in and Shares Search Engine Secrets, Starting with the Story of How a Buddy Got Him into the Affiliate Marketing Arena, and then Sharing More About His Prized Possession, — a 1965 Shelby Cobra